Privacy Policy

Section 01

What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you express an interest in our products and Services, participate in activities on the Services, or contact us. This may include:

• Names
• Email addresses
• Contact preferences

Sensitive Information. We do not process sensitive information.

Information automatically collected

Some information is collected automatically when you visit our Services, such as your IP address and browser characteristics.

We automatically collect certain information when you visit, use, or navigate the Services. This includes IP address, browser and device characteristics, operating system, language preferences, and usage data.

• Log and Usage Data — IP address, browser type, pages viewed, timestamps, and device event information.
• Device Data — device type, operating system, browser type, hardware model, and mobile carrier.
• Location Data — approximate location based on IP address. You may disable location access in your device settings.

Section 02

How Do We Process Your Information?

We process your information to provide and improve our Services, communicate with you, for security and fraud prevention, and to comply with law.

• To deliver and facilitate delivery of services to you
• To respond to your inquiries and offer support
• To send administrative information, policy updates, and service changes
• To send marketing and promotional communications (you may opt out at any time)
• To protect our Services through fraud monitoring and prevention
• To identify usage trends and improve user experience
• To determine the effectiveness of our marketing campaigns

Section 03

What Legal Bases Do We Rely On?

We only process your personal information when we have a valid legal reason to do so under UK GDPR.

• Consent — where you have given us permission for a specific purpose. You may withdraw consent at any time.
• Performance of a Contract — where processing is necessary to fulfil our obligations to you.
• Legitimate Interests — where reasonably necessary and not outweighed by your rights.
• Legal Obligations — where required by law or regulatory authority.
• Vital Interests — where necessary to protect someone's safety.

Section 04

When and With Whom Do We Share Your Information?

We may share information in specific situations and with specific categories of third parties.

We may share your data with third-party vendors and service providers who perform services on our behalf, including:

• Affiliate Marketing Programs (e.g. Awin, Skimlinks)
• Sales & Marketing Tools (e.g. Klaviyo)
• Cloud Computing & Data Storage Services (e.g. Supabase)
• Website Hosting Service Providers (e.g. Vercel)
• Data Analytics & Performance Monitoring Tools
• Social Networks

Section 05

Do We Use Cookies and Tracking Technologies?

We may use cookies and other tracking technologies to collect and store your information.

We use cookies and similar technologies to gather information when you interact with our Services. We also permit third-party service providers to use tracking technologies for analytics and advertising.

Section 06

Is Your Information Transferred Internationally?

We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States and United Kingdom. Your information may be transferred to and processed in these locations and by our third-party providers. We have implemented Standard Contractual Clauses to ensure your information is protected in accordance with European data protection law.

Section 07

How Long Do We Keep Your Information?

We keep your information for as long as necessary to fulfil the purposes outlined in this notice.

We will only keep your personal information for as long as necessary, and no longer than 2 years unless required by law. When we have no ongoing legitimate business need to process your information, we will delete or anonymise it.

Section 08

How Do We Keep Your Information Safe?

We aim to protect your personal information through organisational and technical security measures.

We have implemented appropriate technical and organisational security measures to protect your personal information. However, no electronic transmission over the internet can be guaranteed 100% secure. You should only access our Services within a secure environment.

Section 09

Do We Collect Information From Minors?

We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit, or market to children under 18. By using our Services, you confirm that you are at least 18. If we learn that data from a user under 18 has been collected, we will deactivate the account and delete the data promptly. Please contact us at hello@thesooq.co.uk if you become aware of any such data.

Section 10

What Are Your Privacy Rights?

In the EEA, UK, and Switzerland, you have rights that give you greater access to and control over your personal information.

These rights may include: (i) access and a copy of your personal information, (ii) rectification or erasure, (iii) restriction of processing, (iv) data portability, and (v) objection to processing.

If you are in the EEA or UK and believe we are unlawfully processing your data, you have the right to complain to the UK data protection authority (ICO).

Withdrawing consent: You may withdraw consent at any time by contacting us.

Opting out of marketing: Click the unsubscribe link in any marketing email, or contact us at hello@thesooq.co.uk.

Section 11

Controls for Do-Not-Track Features

Most web browsers include a Do-Not-Track setting. As no uniform standard has been finalised, we do not currently respond to DNT signals. If a standard is adopted in the future, we will update this notice accordingly.

Section 12

Do We Make Updates to This Notice?

Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated date at the top. We encourage you to review this notice periodically.

Section 13

How Can You Contact Us?

If you have questions or comments about this notice, you may email us at hello@thesooq.co.uk or contact us by post at:

Section 14

How Can You Review, Update or Delete Your Data?

Based on applicable laws, you may have the right to request access to, correct, or delete your personal information. To submit a request, please visit: thesooq.co.uk/contact